Data Management
The Key to a Targeted Sales Campaign
Data Strategy
In the modern age with so much information and data being collected, many businesses are overwhelmed with what to do with their data, where it is being stored, if it is being stored securely. Each of these worries can be taken care of with a well thought out and planned data strategy.
Data cleansing
If you like working with your existing databases, we can confirm the data and take out the bad apples that take up time and dollars.
Data mining
We build good databases. Too often businesses have outdated lists that waste time and money. We offer affordable data mining services that target not only specific industries but the list can be developed for business size, number of employees, annual revenue, etc.
Data Augmentation
Data augmentation means increasing and confirming the number of data points in the data set therefore improving its value as a sales and marketing resource. We offer this service because the more the data, the better our sales models will be and how effective our sales team will be, in principle. But every data collection process is associated with a cost - calculated in dollars, human effort, computational resources and time. Therefore, keeping your existing data clean and up to date and to compensate for the cost involved in further data collection is critical to reaching your goals.
We gather 3 types of data
Core company data - name, address, etc. but also includes type of business location (HQ, plant, etc.), number of employees, square feet, etc.
Contact data - These are the people you would like to speak to, their phone numbers and most often email and LinkedIn addresses.
Capabilities at that location - loading docks, make plastic parts, or whatever is valuable to your evaluation of that prospect location.
Data can come from many sources and have many levels of accuracy. As data is collected and worked by sales and marketing staff a increasingly clearer picture will emerge.